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Difference between Traditional Marketing and Digital Marketing

Difference between Traditional Marketing and Digital Marketing

 

   Traditional marketing means any type of non-online marketing. This means outdoor advertising such as print, broadcast, direct mail, phone and billboards. From newspapers to radio, this marketing method helps reach target audiences. Traditional marketing is not only one of the oldest forms of marketing, but also one of the most researched. Marketers lean on this method because it is tried and true. Whether it is your mail or your daily newspaper, everyone encounters some form of traditional marketing in their daily lives. Traditional marketing plays an important role in reaching local audiences. Ads can be stored for a long time if they are physical. In addition, there is an audience that reaches more easily than traditional marketing and online marketing.

   Conversely, Digital marketing is quite digital. Digital marketing is any marketing that the company conducts online, such as paid social media ads, email marketing, and PPC (Pay-Per-Click) ads. Digital marketing has become wildly popular due to cultural, technological and social changes in our environment.

   As the world became more digital, our way of marketing has improved. Digital marketing is sometimes more cost-effective than traditional, but it is also a more direct way to connect with target audiences globally. Digital marketing is essential for businesses today. It has become routine for consumers to research and shop online.

 

Head to head differences between Traditional Marketing vs Digital Marketing

 

    • Target Audience

  • Traditional Marketing: It is easy to reach out to the local audience/consumers with traditional marketing methods.

 

  • Digital Marketing: Digital marketing lets you reach the targeted/audience/consumers/customers globally from all over the world.

 

    • Marketing Approach

  • Traditional Marketing: Traditional marketing is more of personal approach as it is very easy for marketers to have a person-to-person relationship in informing the public or promoting their brand’s

 

  • Digital Marketing: The physical presence of the marketers is not at all required in digital marketing, yeas physical presence will be a bonus but is not required and digital marketing allows the marketer to reach the finite number of consumers easily.

 

    • Documentation

  • Traditional Marketing: Traditional methods of marketing provide the hard copy of product(s)/service(s) description which can be read again and again.

 

  • Digital Marketing: Digital platforms provide the description in softcopy over the website, or through videos, “YouTube” etc. which can be accessed anytime anywhere as per the consumer’s requirement and it provides paper-free documentation.

 

    • Consumer Interaction

  • Traditional Marketing: Very less interaction is involved in traditional marketing as the promotion mediums are not flexible enough to incorporate the customer’s interaction.

 

  • Digital Marketing: Digital marketing, on the other hand, offers a number of digital platforms to the consumers/customers/buyers like social networking sites, e-commerce websites, different apps for collecting their feedbacks where they can put their views about the product(s)/service(s).

 

    • Marketing Cost

  • Traditional Marketing: Traditional marketing is expensive as it involves printing, radio/television advertisements which cost more to the company.

 

  • Digital Marketing: Digital marketing is less costly than the traditional method of marketing as everything is online and the use of social websites does not cost even a penny. Based on the marketing requirement the business can opt for paid ads if they want to.

 

    • Exhibitions and Trade Fairs

  • Traditional Marketing: If you wish to take part in exhibition marketing, the question to ask is ‘why’? If networking at exhibitions is the priority, this is a very expensive way to do it; especially when digital marketing can be equally, if not more, effective.

 

  • Digital Marketing: With digital marketing, there is almost no limit as to where and who you can advertise to. With the ease of the internet, your target audience can have instant access to your information. Whilst there is still the issue of competitors, the potential audience is also much wider.

 

    • Real-Time Result

  • Traditional Marketing: With traditional marketing methods, the company must wait for weeks or months to get the result.

 

  • Digital Marketing: Online marketing or digital marketing gives quick results and thus it is easy to get real-time marketing results.

 

    • Interruptions

  • Traditional Marketing: Consumers can not choose to skip advertisements or other things that are causing interruptions.

 

  • Digital Marketing: Digital marketing/online marketing methods let the consumers/customers/buyers skip the interruptive part and continue to engage with the product(s)/service(s).

 

    • Communication

  • Traditional Marketing: Traditional marketing involves one-way communication as marketing mediums are quite rigid.

 

  • Digital Marketing: Online marketing, on the other hand, promotes two-way communication and thus helps to satisfy the customer and make the customer feel that they are being listened to and served.

 

Conclusion

To summarize all the points, it is clear that digital marketing has taken over traditional marketing because of the many advantages and possibilities offered to consumers/buyers.

 

   For Digital Marketing Consulting: I have helped dozens of companies.  I have helped activate hundreds. I have done it for numerous clients. And I can do it for you. Get contacted me by clicking this link

 

Let me know what you think in the comments below. Check out  the “Implications of Digital Marketing and Transformation“ article. And please follow along on LinkedIn, Twitter, Facebook, Instagram.

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