Executive Coaching in Business & Marketing

Executive Coaching in Business & Marketing


   Coaching, which offers many different types, represents an organized development relationship between a coach and a coachee in order to reach the coachee’s aims. As it is clear, coaching does not consider the coachee as a person who has a problem; it helps him/ her to focus and realize his/ her goals, motivating him/ her to do this; and that is why coaching differs from psychological therapy. Whether there is really a “problem”, the coach will not intervene; he will canalize the coachee to a psychotherapist.


One type of coaching is called executive coaching that provides the managers with the service of leading them to where they want to reach. On the other hand, in spite of the fact that executive development is a critical aspect of all organizations, it is often the one which is most overlooked.


People come to executive coaching for several reasons: They could be “stuck” and cannot think of what else to do in order to move the organization forward; there may not be anyone at their level that they can have confidential conversations with, or they believe if they were to change/improve something within themselves, the greater organization would benefit. Maybe they are ready to do something different but are not sure what that “something” is. Perhaps they are looking for a change, a different perspective, or have important goals to reach.


Executive or “businesscoaching focuses on helping individuals go from where they are, to where they want themselves and their company to be. Supporting them with stress, time and conflict management and increasing their problem-solving abilities, it covers both middle and top-level managers, as well as any level of directors and supervisors. What is more, organizational needs resulted in supplying new techniques regarding coaching. For instance, according to “experience-oriented approach, business coaching is offered by top-level managers themselves who worked for enormous and multinational companies so that the experienced ones could share their knowledge with the others. In this situation, the top-level managers are educated in coaching and psychological methods. They are likely to have faced similar problems and have done similar faults with the new managers, therefore it will be really useful for those who have less experience than the expert managers.

As explained above, business people receive coaching for several reasons. Some other reasons are:

  • To balance their private and business life,
  • To do life planning,
  • To manage uncertainty,
  • To define hard- to- reach aims,
  • To communicate with people in a better way,
  • To overcome negative attitudes.
  • Even to maintain their health and happiness.



Managers are important parts of an organization since they make lots of decisions every day, which of them are really critical. Therefore, the happier the manager is, the more successful the company will be. Business coaching makes a perfect solution to the impasses the managers counter in their business and personal life. We offer business coaching, as well as business development and product development. Please do not hesitate to contact us about your business needs via our phone, e-mail, or social media accounts.


   For Executive Coaching: I have helped dozens of companies.  I have helped activate hundreds. I have done it for numerous clients. And I can do it for you. Get contacted me by clicking this link

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